The boat is a floating billboard that can be shown around the world, reaching over 170 million people per year. The Talisker Whisky Atlantic Challenge team employ a dedicated media team to maximise press coverage and media exposure around the world. Alongside this, we will be creating as much of our own content as we can through our own social media channels.

To reach the start line, we have to raise approximately £130,000 to cover all expenses such as the boat, entry fees, food, shipping etc. We would like to mutually benefit one another as much as possible, so the partnership packages are not fixed, and we are flexible in what we can offer in return.